About Anubhav Collective
Our Story
Founded 2025
Building India's experience economy, deliberately
Anubhav Collective Pvt. Ltd. (ACPL) is an Indian destination development, tourism innovation, and public experience design company operating at the intersection of tourism, technology, culture, governance, and community livelihoods. Founded in 2025, ACPL aims to build the next-generation experience economy for India by creating platforms, products, destinations, and ecosystems that transform how people discover, experience, and engage with places. We believe tourism should not merely move people — it should create meaningful experiences, generate local livelihoods, preserve culture, and strengthen regional economies. Rather than functioning as a conventional travel company, ACPL positions itself as an Experience Infrastructure Company.
Rather than functioning as a conventional travel company, ACPL positions itself as an Experience Infrastructure Company — building the platforms, products, destinations and ecosystems that transform how people discover, experience and engage with places.
Vision
To make every destination in India discoverable, bookable, and economically sustainable through technology, storytelling, and community participation.
Mission
Build India's largest ecosystem for experiential tourism by connecting destinations, communities, governments, hotels, guides, local businesses, technology platforms, and travellers into one integrated experience economy.
Core Philosophy
Experience is Infrastructure
Travellers don't experience India. They simply visit places. We design experiences that connect travellers, destinations, and communities.
What We Do
Five core areas of work, one experience economy
We work at the intersection of tourism, culture, hospitality, technology, and community development — designing experiences that strengthen destinations, create livelihoods, and leave a lasting impact.
Destination Development
ACPL designs destinations from an experience perspective — tourism master planning, destination positioning, experience mapping, visitor journey design, and tourism product development across rural, heritage, spiritual, eco, adventure, and cultural tourism.
Experience Design
We design curated experiences instead of generic sightseeing — guided trails, walking tours, cycling routes, village immersions, culinary journeys, storytelling experiences, temple circuits, nature and adventure experiences, and luxury experiential itineraries.
Tourism Technology
We build the technology infrastructure for tourism — AI-powered tourism assistants, experience discovery platforms, digital marketplaces, guide booking systems, ONDC integration, WhatsApp commerce, kiosk-based visitor discovery, and digital visitor engagement.
Government Advisory
We work with governments and public institutions on tourism policy, destination strategy, tourism investment, destination branding and marketing, public-private partnerships, capacity building, and sustainable tourism.
Community Economy
Tourism should create livelihoods. We develop models that benefit local guides, homestays, farmers, artisans, women's self-help groups, local transport, cultural performers, and food entrepreneurs.
Guide Guru
Guide Guru is an AI-powered platform that connects certified local guides, travelers, hotels, and tourism businesses through one smart ecosystem. It simplifies guide booking, personalized experiences, and digital tourism services across India.
Technology Vision
AI as the operating system of tourism
ACPL sees AI as the operating system of future tourism. Our technology stack spans AI-powered assistants and conversational commerce, experience recommendation engines, location intelligence, digital kiosks, WhatsApp commerce, booking engines and CRM, guide management, ONDC connectivity, analytics dashboards, visitor behaviour insights, and dynamic itinerary generation.
Business Model
How we create value
- Consulting, destination strategy, and government advisory
- Technology licensing and SaaS subscriptions
- Marketplace and guide-platform commissions
- Hospitality partnerships and destination branding
- Training programs and experience operations
- Retail commerce and digital products
Who We Work With
Target customers
- Government tourism departments and development authorities
- Hospitality companies, luxury resorts, and hotels
- Destination management companies and travel companies
- CSR foundations and development agencies
- Village tourism clusters, tourist guides, and local entrepreneurs
- Investors
Leadership Message
A note from our founders
We started ACPL with a simple conviction: India's tourism future will be built not by another OTA, but by the infrastructure layer beneath it — the destinations, guides, technology, and communities working as one. Every platform and project we build is a step toward that future.
ACPL Founding Team
Founders, Anubhav Collective Pvt. Ltd.
Our Team
The people building this
Founders and operators working across tourism, technology, design and government partnerships — click a profile for the full story.
Aarav Mehta
Co-Founder & CEO
View ProfileLong-Term Vision
India's leading Experience Infrastructure Company
ACPL aims to become India's leading Experience Infrastructure Company. Rather than becoming another OTA, ACPL is building the foundational layer that powers experiential tourism across the country — an interconnected network where destinations, guides, hotels, communities, and travellers are seamlessly linked through AI, digital infrastructure, and thoughtfully curated experiences. The long-term goal is for every district, village, heritage site, and tourism asset in India to become discoverable, bookable, and economically vibrant, while preserving local culture and empowering communities.
Our Positioning